Bridge between the past and the future | Local News


Multimedia advertising consultants John Brundo and Ann Fisher Bale and classified sales consultant Leann Belfield want businesses in the region to know that Union-Sun & Journal can help them meet and exceed their goals.

“We’re not salespeople, we’re consultants, and we talk to business owners every day, whether they’re current customers or prospects, about how we can help them bring people through their doorstep. ‘entry,’ Brundo explained. .

“I am a firm believer in our hometown newspapers and disseminate your information to the community that is dedicated to patronizing local businesses,” said Belfield, a member of the sales team for 34 years. “I like working with people and helping them quickly and efficiently.

The US&J offers more than the traditional print advertising, glossy flyers, magazines, and direct mail that newspapers are known for. In tune with the times, the sales team also provides ad design, digital advertising on as well as behavioral targeting, location targeting, geolocation, email marketing, social media, website building, search engine optimization, search engine marketing, digital recruiting marketing and more.

“People think we can only reach Niagara County or parts of Orleans County, but no, we can reach anywhere in the United States,” Brundo said. “You tell me what places you want me to geographically target and we can actually do that.

An example, he said: Marketing to snowbirds in West Palm Beach, Florida for a client.

In its 200th year of publication, a new approach was taken by the US&J to reach travelers likely to be heading to its traffic area. Rack cards using a QR code have been placed at Thruway rest areas, directing travelers to log into an electronic travel and tourism guide produced by a newspaper for the Niagara region. The US&J has also partnered with partner newspapers to do destination marketing for the spring and summer tourist season, promoting local businesses and attractions in non-local markets.

William Sipple’s company, Frames by Ames, 36D East Ave., has been operating in Lockport for over 25 years and has done business with the United States for that long.

“They built my website, they take care of the hosting so I don’t have to do anything. All I have to do is give them my data and they put it together, ”Sipple said. “I just gave them the pictures and the verbiage and they did the rest. I get quite a bit of traffic on the site.

Sipple said he referred to the people at US&J who commented on his company’s webpage and he believes the relationship has been a solid business investment. While researching and reviewing web developers, Sipple said he found that developers would have been a more expensive option that may not have provided the same personalized attention. For Frames By Ames, Brundo worked closely with Sipple on print advertising and a flyer in addition to the website.

Frank and Jessica Trayer, owners of Tater Cakes, 5714 South Transit Road, have been advertising in the US&J “hard copy” for four years.

“With the newspaper we were able to reach a larger market than social media maybe,” said Jessica, explaining that she and her husband loved reading the tangible newspaper and wanted to help keep it going as well. “There are a lot of people reading the newspaper and we want to reach them too. “

Tater Cakes is one of the community partners celebrating the US & J’s bicentennial by entering its Business Passport Contest, which runs through November 4. This is in addition to the chances of winning great prizes provided by companies such as Mills Jewelers, Newfane Lumber, Spalding Hardware and Pies Furniture.

Behind the headlines

As part of its 200th anniversary, the Union-Sun & Journal is undertaking a weekly series that explores the different roles this journal plays in the community and in the homes and lives of readers. Look for a new article or essay in this place every Saturday.


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