MENA CEO: Infusion Power Industries – Defining benchmarks

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Waseem Achraf Qureshi
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Navigating a modern tech-driven business is not a walk in the park as one might expect. It requires skills in a multitude of faculties that must be both disruptive and in line with the eventual vision of the organization you are leading. Very few CEOs do it like Waseem Ashraf Qureshi, as he has become a leading figurehead in the region in terms of leadership in business and technology innovation.

Building a brand around disruptive battery technology and standing out among today’s giants is an example of his performance-driven leadership style. He has led the growth of his businesses from an SME to a company by building and executing innovative business plans, as well as creating a strategic internal management circle.

Qureshi is a passionate and driven man, an Engino-vator if you will. In today’s modern world, original thinking is essential for success and that is what Qureshi does. However, despite all of this, upon meeting the man, endearingly referred to as WAQ by his close associates and friends, it is clear that despite being a man with a high level of intellect, Qureshi is down to earth. – down to earth and humble by nature.

Co-founder and CEO of Infusion Power Industries and Infusion Solar Energy Systems, both based in the United Arab Emirates, Qureshi is also CEO and co-founder of Kilowatt Labs, Inc. in the United States and the new company Kilowatt. Labs Technologies Limited in Pakistan (soon to be listed on the Pakistan Stock Exchange).

He also heads PERCO (Power Electrical Rental Company), an entity offering a conversion into operating expenses for the group’s energy storage products. All these entities now come under a single holding structure called Enercap Holdings, based in Singapore.

The group manufactures and sells supercap-based energy storage, Sirius supercap storage, a degradation-free, non-chemical, long-life, faster-charging, cheaper, recyclable and biodegradable alternative to chemical batteries.

According to Qureshi, “As CEO and CTO of all of the companies in the group, I am uniquely positioned to lead the group forward with a consolidated strategy that leverages the core strengths of each of the individual operating companies. In this way, the consolidated value of the group is greater than the sum of the individual entities, a rational but often overlooked result in the corporate world.

As the inventor of these technologies, Qureshi, along with his core team, defines the vision for each technology, builds the go-to-market structure, creates capital, recruits and trains execution teams, and inspires exceptional performance through his inventions. revolutionary.

Qureshi’s emphasis has always been on execution. “Inventing revolutionary technologies can only disrupt industries and markets and make a difference if they move from laboratory to market, on a large scale. Otherwise, they’re just trophies on a shelf.

“We are now poised to evolve and become a significant player in our existing markets competing with global brands in the industry, as well as aggressively launching into the very large and demanding markets for electric vehicle storage,” electric vehicle charging and network storage, ”says Qureshi. “In order to be the number one storage brand in the world, we must be effectively organized to deliver a portfolio of high quality products in multiple markets across multiple geographies through Enercap’s unified brand message.

“This is why we are consolidating our structure, incorporating world-class governance and optimizing every aspect of our operations. We are excited about the support from our customers, partners, shareholders and incoming investors, ”says Qureshi. “Our vision continues to be the world’s leading energy storage technology group, operating out of the region.

Qureshi strongly believes in managing great teams. When he’s not inventing disruptive technologies, he spends time building extraordinary operational teams. He believes in setting goals with his teams, delegating authority to the team and providing the necessary resources to the team.

Performance is viewed and rewarded, and passion and commitment are needed. The formula has been successful so far, with significant growth underway. However, as businesses have grown, according to Qureshi, “the battlefields change, so does the nature and extent of competition, so we must evolve and become stronger, faster and more flexible. to manage these new realities “.

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